On April 3, CosmeticsDesign’s latest Hair & Scalp Care: US Market Outlook webinar delved into a few of the most compelling information, developments, and improvements driving the sector ahead. Following an in depth and insightful presentation from Spate co-founder Yarden Horwitz, we have been joined by Dr. Iris Rubin, dermatologist and founding father of SEEN Haircare, to debate client information and the way manufacturers are responding to the distinctive wants of in the present day’s hair care buyers.
For individuals who missed the reside broadcast, the on-demand session is now obtainable right here for these keen on studying extra concerning the present state of the US hair and scalp care market.
Following the presentation, we caught up with Horwtiz and Dr. Rubin for his or her insights into a few of the most urgent burning questions raised throughout the webinar.
Query: Can we speak about shoppers with curl care wants and the way manufacturers are higher concentrating on the wants of the curly ladies?
Dr. Rubin: Curly hair requires extra moisture, gentler cleaning, and scalp-friendly components. For instance, SEEN is inclusive by design—fragrance-free and sulfate-free, with choices for all hair sorts, together with curly and coily textures.
We’ve seen constructive suggestions from the curly hair neighborhood as a result of our formulation prioritize scalp and pores and skin well being with out compromising curl integrity.
Query: What about scalp growing older? Is it true that scalp pores and skin ages sooner than facial pores and skin?
Dr. Rubin: Sure, the scalp is uncovered to comparable growing older elements as facial pores and skin—UV radiation, oxidative stress, and irritation—however usually receives much less care. The scalp additionally has extra sebaceous glands and is extra vulnerable to buildup.
Query: What’s the patron curiosity in ingested options or “magnificence from inside” approaches to hair care?
Yarden Horwitz: Hair Nutritional vitamins is a extremely well-liked development, with 1.6K common month-to-month recognition and a +41.5% enhance—reflecting each sturdy client curiosity and a rising share of voice. As a search-driven development, engagement is occurring immediately by means of Google, highlighting energetic client intent.
High searches embody “nutritional vitamins for hair development,” “hair nutritional vitamins,” and “nutritional vitamins for hair development and thickness,” pointing to a deal with each development and hair density. Components like vitamin D and biotin are most ceaselessly searched alongside this development, notably in relation to hair development advantages and hair loss considerations—indicating that efficacy and outcomes stay high of thoughts for shoppers exploring magnificence from inside.
Query: How vital is addressing frequency and utility (instruments or not) with scalp care?
Dr. Rubin: Necessary for positive. Over-washing, aggressive scrubbing, or utilizing occlusive merchandise can worsen scalp points. We suggest a constant, light routine that maintains steadiness.
Instruments may be useful, however the basis for wholesome scalp care includes the appropriate merchandise.
Yarden Horwitz: There may be rising curiosity in scalp units, with +34.3% YoY development in mixed recognition throughout Google Search and TikTok. Inside this area, particular instruments like scalp massagers (+32.2% YoY development in recognition) and electrical scalp massagers (+13.7% YoY development in recognition) are gaining traction.
Client search queries corresponding to “electrical scalp massager for hair development” and “head massager machine for hair development” sign a transparent intent to stimulate hair development by means of scalp-focused instruments. The development can be deeply linked to hair well being considerations, with high associated hashtags together with #hairgrowth (559.7K common weekly views), #hairloss (380.2K), and #rosemaryoil (346.6K), suggesting shoppers are layering scalp instruments with trending components like rosemary oil to amplify outcomes.
The emphasis on “hair development” throughout each search and social indicators this profit is a key driver behind the rising curiosity in scalp units.
Hair development continues to be a top-of-mind concern and a recurring theme throughout each hair and scalp care classes. It is a key sign for manufacturers. As skincare components achieve traction within the hair care area, we’re seeing shoppers carry over acquainted terminology—in search of merchandise with claims that align with their expectations round development and outcomes.
The underlying thought of ‘wholesome scalp, wholesome hair’ is resonating greater than ever, presenting a transparent alternative for manufacturers to bridge classes and meet client demand.”
Query: Are we seeing skincare manufacturers launching hair care merchandise or hair care manufacturers launching skincare merchandise, and are shoppers open to manufacturers going throughout classes like this?
Dr. Rubin: To some extent, sure. Customers are more and more recognizing that their hair and scalp care are extensions of their skincare routine.
SEEN was constructed on this precise premise: a dermatologist-developed haircare line that helps hair, scalp, and pores and skin well being. Belief and transparency are what make cross-category expansions profitable.
Query: The place are the very best hyperlinks to get efficacy information on actives talked about for scalp care components?
Dr. Rubin: Peer-reviewed journals just like the Journal of Beauty Dermatology may be nice sources. At SEEN, we additionally publish scientific research outcomes on our web site and guarantee transparency round ingredient efficacy and security.
Query: What sort of checks may be performed to validate a product that helps with hair loss and thinning hair, and are there confirmed merchandise that truly ship outcomes on this enviornment?
Dr. Rubin: The most effective validation is a scientific trial, with dermatologist assessments, photographic evaluation, and hair counts in lots of instances. Confirmed components embody topical minoxidil and prescription therapies.
SEEN’s Perfume Free Shampoo and Conditioner are clinically-proven to scale back hair shedding by 44% in girls with feminine sample hair loss in a 6 month Harvard scientific trial.* SEEN isn’t medicated, and helps set the inspiration for wholesome hair.
*A six-month randomized, managed research of twenty-two sufferers with feminine sample hair loss, together with management sufferers.
Query: Are there any scalp points that have an effect on curly, coily, or kinky hair extra?
Dr. Rubin: Sure—dryness, scalp buildup, and traction alopecia are extra widespread as a consequence of hair construction and styling practices.
Query: Considering of skinification of hair, how do you are feeling about chemical exfoliants like BHA and AHA’s for the scalp? Might dry shampoos lean in direction of this kind of system?
Dr. Rubin: Chemical exfoliants like BHA and AHAs may undoubtedly have potential for the scalp, as they will help take away buildup and make clear the scalp. Nevertheless, it’s vital to make sure they’re utilized in a manner that doesn’t disrupt the scalp barrier.
Query: Can we discover common scalp care merchandise or are there too many variations between feminine/male scalps, or relating to ethnicity?
Dr. Rubin: Whereas there are variations, the inspiration for a wholesome scalp for everybody includes utilizing merchandise that respect and assist the scalp barrier.
Query: What was the ingredient that reduces hair shedding?
Dr. Rubin: Topical minoxidil is the one FDA authorized topical ingredient for hair loss.
Query: What’s the precise relationship between the scalp barrier and the scalp microbiome?
Dr. Rubin: They’re interconnected. A wholesome scalp barrier protects in opposition to pathogens and helps a balanced microbiome. Disruption to both the scalp barrier or scalp microbiome can result in scalp circumstances.