THE WHAT? Maybelline New York has introduced a brand new partnership with Naomi Osaka. The tennis champion would be the model’s first-ever Courageous Collectively world ambassador, lending her voice and first-hand connection to the psychological well being program to make one-to-one help for nervousness and despair accessible to all.
THE DETAILS With the aim of serving to 10 million folks and donating $20 million to native NGOs by 2030, the partnership with Naomi Osaka will bolster the model’s mission and assist attain much more folks. To kick off her work with Maybelline New York and Courageous Collectively, Naomi Osaka will star in a brand new artistic marketing campaign, which launches on World Psychological Well being Day, the place she is going to amplify her voice on a world scale.
THE WHY? Trisha Ayyagari, International Model President, Maybelline New York, explains, ” At Maybelline New York, we’ve at all times believed within the energy of constructing issues occur in your life and Naomi Osaka is the epitome of this ethos, chasing her desires each on and off the court docket. As an advocate for the destigmatization of psychological well being conversations, Naomi has so bravely shared her private journey, inspiring others to do the identical. We’re happy with our Courageous Collectively work and stay up for this subsequent chapter with Naomi Osaka, serving to others be courageous.”