Anisa Worldwide, a number one beauty brush designer and producer, has launched new insights highlighting a significant alternative for magnificence manufacturers: improved brush care options.
In line with the American Academy of Dermatology, brushes must be cleaned each 7–10 days. Common cleansing gives a bunch of advantages: it extends the lifetime of brushes; prevents buildup of dust and micro organism; improves product software; helps keep away from reapplying used product again onto the pores and skin.
In a current survey, customers acknowledged the significance of unpolluted brushes—however admitted they’re skipping the clean-up far too typically. Whereas 76% of respondents declare they clear their brushes, almost half (49%) solely accomplish that as soon as a month or much less, and 24% say they by no means clear their make-up brushes in any respect. Customers say the explanations of the neglect is all about comfort.
84% of customers who clear their brushes do it as a result of it’s extra hygienic, and 65% say brushes work higher when clear. Truly, 41% of them would clear them extra incessantly if it have been simpler; 39% if it prolonged brush life; 39% if it made make-up look higher and 38% if it have been quicker.
To unravel the comb care dilemma, Anisa Worldwide offers a variety of focused cleansing options. Anisa’s Brush Care Assortment options: a Fast Dry Cleaner (a water-free system that immediately lifts residue and oils with zero dry time), a Brush Wash (a gel-like, foaming cleanser that penetrates deep into brush fibers, breaking down product buildup whereas remaining light on all pores and skin varieties—even delicate pores and skin; and equipment, from textured cleansing pads to reusable towels and multi-functional brush cups, brush care instruments create a satisfying, easy-to-use routine that enhances efficiency and extends brush life.
“Brushes are important instruments in each magnificence routine—however correct care typically falls by the wayside,” says Anisa Telwar Kaicker, CEO and Founding father of Anisa Worldwide. “With the suitable equipment and merchandise, manufacturers could make cleansing brushes simpler, quicker, and more practical for his or her prospects.”