The partnership with Buyers Drug Mart and Pharmaprix, Canada’s largest drugstore retailers, was two years within the making, in keeping with a press launch.
“This enlargement marks a transformative second for Yves Rocher in Canada,” stated Julie Huynh, Managing Director of Yves Rocher North America, in a media assertion, earlier than including that “partnering with Buyers Drug Mart and Pharmaprix permits us to make our dermo-botanical experience extra accessible” to a broader client base throughout Canada.
“We’re proud to achieve every new buyer in a significant means and proceed the model’s legacy in providing pure, sustainable magnificence options,” she stated.
This strategic transfer follows Yves Rocher’s Retour aux Sources initiative launched final 12 months, which emphasizes reconnecting with clients and the model’s mission of “providing clients pure, accountable magnificence that harnesses the facility of crops.” Increasing into Buyers Drug Mart shops allows Yves Rocher to satisfy Canadian shoppers who worth plant-based and sustainable magnificence choices the place they’re.
Assembly client demand for sustainable magnificence
This partnership with Buyers Drug Mart aligns with the retailer’s dedication to sustainable, clear magnificence choices. “Canadians belief Buyers Drug Mart to supply them the easiest assortment in magnificence,” says Gwennaëlle Varnier, VP of Class Administration for Status Magnificence at Buyers Drug Mart, in a media assertion.
“Increasingly more we’re seeing clients searching for clear and responsibly sourced merchandise to incorporate of their skincare routine,” which is “why we’re thrilled to introduce Yves Rocher in Buyers Drug Mart shops and on-line,” she added.
With Buyers Drug Mart’s “experience in our shops, handy areas in communities throughout the nation and our PC Optimum loyalty program, there is not any higher place than Buyers for magnificence in Canada,” Varnier added.
Strategic collaboration with Prestilux
To make sure a easy and profitable rollout, Yves Rocher has joined forces with Prestilux, a Canadian firm with in depth expertise distributing and advertising and marketing high-end skincare and beauty manufacturers. In accordance with the press launch, this resolution displays Yves Rocher’s “dedication to the model’s Canadian development” by partnering with a “well-established and acknowledged participant within the magnificence market.”
This improvement alerts a rising alternative for Canadian magnificence product producers and suppliers within the dermo-botanical and pure magnificence segments. Yves Rocher’s success in increasing past proprietary channels demonstrates that established manufacturers can align with main retail chains to broaden market attain whereas sustaining core values.