A world chief within the improvement, manufacture and packaging of nail polishes and nail care merchandise, Fiabila has constructed a big a part of its repute on unequalled technical know-how and high quality requirements. Upon his arrival, Filippo Manucci, who took over as Chairman and CEO in March 2024, was struck by the extent of the corporate’s scientific and technological heritage.
“I found a really wholesome firm, with a exceptional heritage of innovation. The mindset of the workers, the library of formulation and the mastery of all of the complicated applied sciences out there on this trade make Fiabila an actual gem,” he says.
Technicality and inspiration
The brand new supervisor instantly pointed the necessity to construct upon these belongings whereas selling them additional. “Fiabila’s historical past is based on a scientific and technological strategy, patents and reliability. I’ve recognized the necessity to make this extraordinarily worthwhile heritage extra express and accessible to manufacturers on a advertising degree, in order that they’ll make it their very own and exploit the numerous prospects open to them.“
The appointment of Candice Jagut as Chief Advertising and marketing Officer is a part of this technique centered on technical experience, innovation and speedy adaptation to world developments.
“Because of the in-depth work led by Candice Jagut over the previous couple of months, our supply is now structured to facilitate model decision-making,” highlights Filippo Manucci.
Certainly, with clients throughout all segments — from luxurious to masstige — Fiabila performs a key advisory function in growing merchandise tailored to the precise wants of every market. “After all, the choice of substances could differ in keeping with the specs, however they may at all times meet our excessive requirements of high quality and security.”
A remodeling market
Though it has clearly began to rise once more, the nail shade & care market is experiencing a metamorphosis, pushed by new expectations.
Among the many main developments which can be rising, ‘skinification’ emphasizes nails’ well being as a prerequisite for his or her beautification.
“In the identical means as a basis for the pores and skin, or a dye for the hair, a polish have to be utilized to a wholesome nail to totally reveal its magnificence,” explains the supervisor.
With this in thoughts, Fiabila develops nail polishes which can be enriched with energetic substances to take care of wholesome nails whereas providing clear, vegan, Halal formulation and from pure origin, relying on the manufacturers’ preferences.
The capability for innovation is clearly a significant asset. Fiabila works with information and pattern companies and specialist consultants, who analyze shopper conduct. The corporate additionally has its personal panel of 800 feminine customers, with whom they perform checks on length, consolation, shine and so forth. “Our long-term purpose is to have the ability to certify these options in order to counsel goal claims to manufacturers.”
Amongst its varied improvement avenues, Fiabila explores cutting-edge applied sciences resembling UV-Gel formulation decreasing publicity to sensitizing brokers, which had been lately introduced at MakeUp in Paris, water-based polishes, and even care from pure origine. This capability for speedy innovation opens up alternatives to create unique collections and meet rising expectations for personalization.
Furthermore, Fiabila doesn’t hesitate to suppose exterior the field and search innovation past the cosmetics sector. “Our in-house R&D, guided by Olivier Nouguerede, is at all times one step forward. We’ll proceed to discover the world of nails by cooperating with college institutes, maintaining an in depth eye on developments and the market, and sustaining our proximity to customers,” continues Filippo Manucci.
World platform
With ten factories positioned in France, Poland, India, Japan, america and Brazil, Fiabila positions itself as a real world participant able to assembly the range of regional expectations and serving its clients all through the world.
“The U.S. shopper, for instance, who’s the world’s number one nail polish person, could be very demanding by way of particular results. The design of our formulation is made in France, then custom-made regionally in keeping with expectations. Our laboratories make use of 55 folks worldwide. With a view to market proximity, we additionally assure the reproducibility of our merchandise.”
Nevertheless, irrespective of the place the product is bought, Fiabila stays uncompromising on the security of the formulation. “We’re very strict about maintaining to our ingredient blacklist and have arrange a strictly managed provide chain. We supply chemical parts responsibly. We all know easy methods to considerably scale back nitrosamines. Our UV-Gel know-how for professionals additionally reduces publicity to sensitizing brokers. As for our factories, they adjust to ISO 22716, IFS, SMETA, COSMOS and HALAL requirements, some being absolutely licensed and others in progress,” insists Filippo Manucci.
Added to that is an exemplary CSR coverage, whether or not it considerations water recycling, waste administration or emissions management, which led Fiabila to be rated EcoVadis Platinum.
“Fiabila is now able to welcome new manufacturers and launch inventive collaborations all through the world,” concludes the brand new supervisor.