THE WHAT? Amid rising shopper curiosity in Asian magnificence merchandise and coverings, Tatcha has introduced its enlargement into Ulta Magnificence. The J-beauty model will launch into greater than 1400 shops throughout the US firstly of subsequent yr and accessible to buy on Ulta.com.
THE DETAILS Tatcha’s entrance affords Ulta Magnificence consumers an introduction to Japanese magnificence rituals, characterised by a respect for holistic pores and skin well being and aware consumption.
Penny Coy, Senior Vice President of Merchandising, Ulta Magnificence, says, “The long-lasting model is a trailblazer within the class, positioning skincare routines as one thing greater than only a method to obtain your pores and skin targets, however as a software for self care. As we enter a brand new yr, the place magnificence and psychological well-being proceed to be carefully associated and a precedence for our multi-generational visitors, we couldn’t be extra excited to welcome Tatcha to our household.
THE WHY? Mary Yee, Chief Government Officer, Tatcha, feedback, “Every little thing we do at Tatcha is rooted in intention and goal, and our strategy to deciding on retail companions isn’t any completely different. I love the values and rules that Ulta Magnificence upholds, and its dedication to excellence and authenticity in delivering the best-in-class merchandise to customers. This partnership with Ulta Magnificence helps Tatcha attain new visitors, elevating their skincare rituals to foster a deeper connection to self-care.”