THE WHAT? L’Oréal Group, in collaboration with cultural curator Visionairs, has minimize the ribbon on the Notre-Dame de Paris: The Augmented Exhibition on the Artwork Park in Hong Kong’s West Kowloon Cultural District. The opening coincides with the reopening of the cathedral to the general public.
THE DETAILS Along with being a donor to help the restoration of the cathedral’s reconstruction after the fireplace in 2019, L’Oréal Groupe additionally sponsored the world-touring exhibition developed by Histovery in collaboration with the general public establishment Rebuilding Notre-Dame de Paris.
This exhibition displays L’Oréal’s objective of making the wonder that strikes the world and permits customers to expertise how expertise can contribute to tradition, heritage enhancement and wonder preservation.
THE WHY? Eva Yu, President and Managing Director, L’Oréal Hong Kong, reveals, “L’Oréal’s 115-year legacy is rooted in magnificence, creativity, and a deep respect for cultural heritage. Notre-Dame de Paris: The Augmented Exhibition displays these values, providing a singular alternative for the general public to expertise the enduring magnificence and resilience of this iconic landmark. We’re honored to be a part of this exceptional, progressive world expertise in Hong Kong and encourage all of us to understand and protect the shared great thing about this World Heritage treasure.”