Based at first of 2024, the Worth of Magnificence Alliance brings collectively key gamers from the European magnificence and private care worth chain. This initiative goals to lift consciousness of the significance of the business and spotlight its optimistic contributions to Europe, each at an financial and societal stage.
Verescence, a world chief in luxurious glass packaging for the perfume and cosmetics business, formally joined the consortium in December. Its members embody L’Oréal, Beiersdorf, Givaudan, IFF, Kiko Milano, Ancorotti Cosmetics, Albéa, DSM-Firmenich, Puig, Fiabila, Patyka, Beauty Valley, and Capua 1880.
“We’re proud to be the primary glassmaker to affix the Worth of Magnificence Alliance and to contribute to this important initiative, which underscores the richness and significance of our ecosystem. With an annual turnover of EUR 29 billion, over 3 million direct and oblique jobs, and EUR 2.35 billion invested yearly in analysis and improvement, the wonder and private care business performs a significant financial and societal position in Europe,” mentioned Thomas Riou, CEO of Verescence.
The Worth of Magnificence Alliance is open to all corporations {and professional} associations throughout the European magnificence worth chain, uniting producers, suppliers, distributors, and researchers round a shared imaginative and prescient of innovation and collaboration.