Conceal, Sculpt, & Spotlight with PureMatch Liquid Concealer | jane iredale


PureMatch Liquid Concealer is an throughout, multi-tasking concealer with weightless protection and a smooth matte end. Use it to hide, brighten, and outline whereas nourishing the pores and skin and delivering natural-looking protection. It may be used as an under-eye concealer, blemish concealer, or an allover concealer! PureMatch is full of skin-loving substances to assist soothe, soften, and help pores and skin’s hydration. Indian Dammar circumstances pores and skin and helps pores and skin’s elasticity whereas Prickly Pear soothes, softens, protects, and delivers hydration, making this the proper concealer for mature pores and skin or dry pores and skin.  This distinctive formulation additionally comprises a proprietary mix of oils and waxes shield the pores and skin and prevents trans epidermal water loss. These 16 true-to-skin shades assist you to to hide imperfections, brighten the excessive factors of the face and outline your options for a extra perfected, lifted and outlined look.

What’s PureMatch Liquid Concealer?

PureMatch Liquid Concealer is an throughout, multi-tasking concealer with weightless protection and a smooth matte end. Use it to hide, brighten, and outline whereas nourishing the pores and skin and delivering natural-looking protection. It may be used as an under-eye concealer, blemish concealer, or an allover concealer! PureMatch is full of skin-loving substances to assist soothe, soften, and help pores and skin’s hydration. Indian Dammar circumstances pores and skin and helps pores and skin’s elasticity whereas Prickly Pear soothes, softens, protects, and delivers hydration, making this the proper concealer for mature pores and skin or dry pores and skin.  This distinctive formulation additionally comprises a proprietary mix of oils and waxes shield the pores and skin and prevents trans epidermal water loss. These 16 true-to-skin shades assist you to to hide imperfections, brighten the excessive factors of the face and outline your options for a extra perfected, lifted and outlined look. 

Discovering Your Good Concealer Shade Match

 PureMatch Liquid Concealer Shade Match

With 16 shades obtainable, it may be difficult to search out your excellent shade match! Listed below are some ideas from our International Make-up Artist and Educator, Nechelle Turner.

  1. Utilizing our easy “Match and Extra” pace matching chart, establish your pores and skin tone depth. 
  • The classes are: Truthful, Gentle, Gentle to Medium, Medium, Medium to Darkish, Darkish, Deep, Deeper.
  • Please go to our product web page for PureMatch and go to the “Match and Extra” chart that reveals the totally different pores and skin tone classes.
  • Now that you simply’ve decided your pores and skin tone depth, merely have a look at the conceal column of the chart. Every shade can have an N for impartial or W for heat after the quantity, describing the undertone. Select the concealer shade which finest matches your pores and skin tone depth and undertone.
  • Able to brighten? Merely slide over to the brighten column and select your shade and undertone to search out the proper brightening concealer shade for you.
  • Would you prefer to outline your options and contour with concealer? No downside! Steered shades for outlining and contouring are beneath the outline column.
  • *Please bear in mind these are options in case you are seeking to go brighter or deeper in any class, these true-to-skin shades make it simple to faucet into your interior make-up artist so have some enjoyable.
    When you’d favor to get hands-on assist along with your shade match, don’t hesitate to electronic mail our Magnificence Advisors at BeautyAdvisors@janeiredale.com or go to a companion location to be shade matched in individual.

    PureMatch Liquid Concealer for Mature Skin 

    Learn how to Apply PureMatch

    Select the PureMatch Liquid Concealer shade that finest matches your pores and skin tone to hide imperfections, even out pores and skin tone and masks discoloration. Use the tip of the applicator for focused utility, like concealing blemishes or small areas of discoloration. For bigger areas you wish to conceal, lay the applicator flat and apply a swipe of product to the face. For a extra exact utility, use the Camouflage Brush to mix. For throughout concealing, use the Mixing/Contouring Brush to mix and camouflage.

    To make use of our PureMatch Liquid Concealer as highlighter, apply your brighten shade within the interior nook of the eyes, on the tops of the cheekbones, within the heart of the brow, within the heart of the chin and down the bridge of your nostril.

    The important thing to utilizing our PureMatch Liquid Concealer as contour, is to make use of a shade that’s deeper than your complexion to sculpt and create definition. Apply this shade on the temples, on the perimeters of the nostril, beneath the cheekbones and beneath the jawline. Then, mix it out with a Mixing/Contouring Brush.

    We hope you’ve discovered every little thing you might want to find out about our NEW PureMatch Liquid Concealer and are prepared to include it into your Skincare Make-up System. We hope that you simply adore it as a lot as we do!

    Don’t neglect to share your appears to be like on social media by tagging @janeiredale and utilizing #TheSkincareMakeup.

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