Whereas pure elements have grow to be customary in lots of magnificence and private care classes, the hair styling phase nonetheless lacks efficient pure alternate options in a number of key areas.
A pure styling polymer for light-weight formulations
With Verdessence Maize [1], BASF affords a plant-based styling ingredient and a readily biodegradable various to PVP (polyvinylpyrrolidone) and VP/VA (vinylpyrrolidone and vinyl acetate) polymers.
“Verdessence Maize is a biodegradable pure ingredient derived from corn. It helps create crystal clear formulations in hair styling particularly the place viscosity is a key concern,” BASF’s Market Improvement Supervisor Natalia Chudinova instructed Premium Beauy Information.
“It’s designed for varied functions, particularly hair styling pump sprays in addition to mousses with a cloud-like foam texture,” she added.
Being 100% derived from renewable feedstocks, the brand new ingredient is completely suited to pure and natural cosmetics.
In a efficiency evaluation, 7% Verdessence Maize in a pump mousse formulation confirmed the identical bending stiffness and higher curl retention efficiency in comparison with formulations with 2% artificial polymers. In response to BASF, the identical efficiency by way of bending stiffness and curl retention could be achieved when added at 5% to a pump spray formulation as an alternative of artificial polymers.
“Verdessence Maize gives good curl definition with out creating any weight within the hair. It’s an enormous step ahead within the quest for extra pure hair styling formulation. We have now been capable of attain the identical efficiency than artificial polymers,” Chudinova emphasised.
A wax-based opacifier dispersion for pure whiteness
Additionally launched at this 12 months’s in-cosmetics world present, BASF’s new wax-based and readily biodegradable opacifier dispersion, Lamesoft OP Plus [2], has a excessive pure origin content material [3] and can be utilized as an alternative choice to artificial, acrylate-based elements.
The dispersion is characterised by its high-opacifying efficacy and affords extra care advantages in rinse-off functions.
Lamesoft OP Plus gives a creamy white and caring look to formulations with varied surfactant programs, with none undesired pearlizing results. Efficiency exams point out that it considerably reduces moist/dry combing effort whereas enhancing anti-hair breakage efficiency.
A flexible sustainable betaine
One other addition to BASF portfolio of sustainable private care options is Dehyton PK45 GA/RA [4], a betaine derived from sustainably sourced coconut oil, licensed by Rainforest Alliance. This amphoteric surfactant is quickly biodegradable and suited to use in shampoos, bathe and tub preparations, in addition to pores and skin cleansers the place it allows wonderful foaming properties.