THE WHAT? Constructing on its long-standing heritage of orthopedic experience, Birkenstock has launched a foot care line in a bid to finish its 360-degree method to foot well being. Designed to advertise stability and well-being, the Care Necessities line will hit cabinets this month.
THE DETAILS Made in Germany, the gender-neutral vary contains six merchandise to chill out, exfoliate and care, together with bathtub salts, a smoothing pumice stone and Nourishing Foot Balm. The model has additionally developed two signature massages in collaboration with an skilled reflexologist therapist to deal with ft and unfold the product’s capabilities in addition to expertise its full sensorial impact.
THE WHY? Oliver Reichert, Birkenstock CEO, feedback, “As we stroll alongside our clients, we all know that true goal and confidence start with caring for each step. I’m proud that we will now lengthen our clear dedication to foot care.
“Moving into the section of self-care isn’t nearly increasing our choices—it’s about empowering our group to embrace holistic well-being whereas enabling strolling as nature supposed. Our assortment will converse to people who prioritize self-care and conscious dwelling and to the passionate Birkenstock fan who’s already accustomed to the model’s values and is in search of merchandise that complement their way of life selections.”