THE WHAT? B-Corp-certified Elemis has been introduced as the primary Official Skincare Accomplice for the Aston Martin Aramco Components One Workforce. The multi-year partnership will see the sweetness model promote inclusivity inside the world of Components 1.
THE DETAILS Certainly, some 41 p.c of Components 1 followers are girls, in keeping with a current examine by Nielson, and ladies aged 16 to 24 are the game’s quickest rising fanbase. In the course of the first 12 months of partnership, Elemis will launch an edit of unique, limited-edition merchandise in addition to providing company a trackside expertise on the Aston Martin Aramco Paddock Membership Suite with experiential ‘pit cease’ therapies.
THE WHY? Séan Harrington, ELEMIS Co-Founder & CEO, reveals, ” As we kickstart this multi-year partnership uniting our two iconic manufacturers, each wealthy in British heritage, we set out with the identical mission: to broaden the boundaries of efficiency and innovation on a world stage. This value-driven partnership is the primary of its form and a pioneering effort in Components 1. It demonstrates how two leaders and innovators in our respective fields can work collectively to shift notion, empower others, and create an unrivalled way of life expertise.”
