To satisfy the worldwide demand for longer-lasting fragrances, the Grasse-based fragrance home has developed an revolutionary answer to supply customers a brand new perfume expertise.
“Shoppers are more and more demanding extra intense and longer-lasting fragrances. The globalisation of the perfume business and the emergence of latest markets, notably in Asia, are typically resulting in conflicting wants. Specifically, Asian customers respect the notion of freshness and crystalline fragrances, however in addition they need them to be long-lasting, which could be contradictory. Therefore the thought of rethinking the fragrance expertise to fulfill customers’ new expectations,” explains Marie-Eugénie Bouge, Advertising and marketing and Communications Director at Expressions Parfumées.
Limiting the volatility of perfume substances
The technical problem was to restrict the volatility of the uncooked supplies on the totally different levels of the olfactory pyramid, and thus the evolution of the perfume over time.
“We began from the statement that the highest and base notes, that are vital for customers’ first impressions of fragrances, are additionally those that final the least and are essentially the most risky. The thought was to take care of this emotion and optimise every stage of the olfactory pyramid by rising its length and depth,” explains Jennifer Buzzi, Head of Growth and Innovation.
Due to this know-how, which was patented in July 2024, it’s now potential to enhance the depth by as much as 30% at totally different levels of evaporation, relying on the perfume profile: for instance, assessments have proven that citrus notes could be perceived for a number of hours and base notes for greater than 72 hours.
Movie-forming brokers
Longscent is predicated on the choice of a number of artificial and pure uncooked supplies with film-forming properties. “These type a movie on the pores and skin or material, a sort of defend that limits the evaporation of the fragrances with out trapping the highest notes,” provides Jennifer Buzzi.
This work was carried out in collaboration with the corporate’s perfumers, who had been challenged to make use of this know-how to anticipate new evaporation phases in comparison with conventional phases at totally different growth levels.
“The work carried out by the perfumers has proven that this know-how additionally makes it potential so as to add sophistication to fragrances in all households of accords. Persistence in citrus or floral notes, the place that is troublesome to attain, and class in woody/amber households, for instance, the place their energy typically evens out the accords,” provides Marie-Eugénie Bouge.
In addition to being long-lasting and intense over time, Longscent additionally provides customers a brand new assure of continuity as they uncover the perfume. The olfactory construction they odor once they attempt it on the POS will retain its id over time.
“Manufacturers are concerned with providing a brand new client expertise. With this know-how, customers will uncover a brand new strategy,” confirms Marie-Eugénie Bouge.
The know-how shall be launched in Europe this yr and is already attracting a variety of consideration in Asia and the Center East.
