While you consider social media, you may image viral TikTok dances or humorous memes on X. Within the enterprise realm, you may envision client manufacturers seizing trends-or creating them. Nevertheless, for B2B entrepreneurs, social media may not instantly stand out as a significant a part of the advertising toolkit. But, overlooking it might imply lacking important alternatives.
In at this time’s advertising panorama, 83% of B2B patrons require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to broaden model consciousness or entice new prospects on a price range, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has advanced from a “nice-to-have” to a “need-to-have” software for constructing model popularity.
Crafting a social media technique, nevertheless, isn’t any easy process—it requires curating content material, scheduling posts, and analyzing channels. Consultants recommend posting anyplace from as soon as per week to a number of occasions every day, relying on the platform.² So, how will you successfully handle this quantity?
Stream social content material with Cisco Advertising and marketing Velocity
Enter Cisco Advertising and marketing Velocity (MV), an award-winning co-marketing platform out there completely to our Cisco companions. MV provides a social stream characteristic, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be routinely revealed to your accounts.
MV acts as your social strategist, managing submit quantity via auto-publishing or providing you with the choice to approve and customise posts. You possibly can tailor your focus by choosing particular subjects, areas, and even languages. For extra insights on this characteristic, take a look at our coaching assets.
Social media as demand era in Cisco Advertising and marketing Velocity
Past constructing model popularity, social media performs a essential position in demand era— actually, 54% of B2B entrepreneurs generate leads via social media platforms.³ It’s a vital software throughout the higher funnel levels, the place informative content material can enhance purchaser consciousness and curiosity.
Visible storytelling has develop into particularly essential, with short-form movies and pictures delivering the highest ROI for almost half of entrepreneurs.⁴ Cisco Advertising and marketing Velocity might help companions take full benefit of those developments.
For instance, our AI-Prepared Knowledge Heart accomplice marketing campaign is designed to draw new prospects via Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embody curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these property to spice up visibility and join with their audience extra successfully.
Monitor social metrics in Cisco Advertising and marketing Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising and marketing Velocity, companions achieve entry to social dashboards to trace and optimize their social media efforts. These dashboards let you analyze efficiency knowledge, refine methods, and make data-driven choices for future campaigns.
All in all, managing social media generally is a important funding, typically starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Thankfully, Cisco companions achieve entry to Advertising and marketing Velocity’s complete social media administration instruments—at no further price.
From automating content material to monitoring metrics, Cisco Advertising and marketing Velocity simplifies the complexities of social media administration, serving to companions save time, scale back prices, and obtain measurable outcomes.
Discover Advertising and marketing Velocity’s social media capabilities at this time to remodel your advertising method.
For added coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Advertising and marketing Report
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
Cisco Companions Fb | @CiscoPartners X/Twitter | Cisco Companions LinkedIn
Share: