Kao Company is strengthening its presence in Asia with the launch of its status cosmetics model, Sensai, in Indonesia. The model’s first counter opened at Sogo Plaza Senayan in Jakarta on February 21, 2025.
Jakarta’s Senayan district is thought for its luxurious motels and high-end procuring locations. Plaza Senayan is among the metropolis’s most unique department shops.
The Japanese group thinks the model’s options are well-suited to the nation’s established skincare routines.
“Indonesia has a powerful affinity for Japanese skincare tradition, which features a well-known follow of double cleaning, double moisturizing, and UV safety. This aligns completely with Sensai’s skincare ritual, Saho. We consider that introducing Sensai in Indonesia will assist to broaden our fanbase amongst prosperous shoppers throughout Asia,” mentioned Yoshiko Sakurai, Sensai model supervisor at Kao.
Sensai’s Saho ritual is impressed by the Japanese tea ceremony and emphasizes double cleaning and double moisturizing – a ritual designed to nurture the pores and skin with considerate take care of optimum outcomes.
This transfer follows the opening of a Sensai flagship retailer in Shanghai, China, in 2023 in addition to the launch of Kao’s Molton Brown in Indonesia in December 2024.
Sensai, together with Molton Brown and Curél, is considered one of Kao’s main world progress cosmetics manufacturers.
Since its launch in 1983, Sensai has been dedicated to creating merchandise that mirror meticulous Japanese skincare strategies and hospitality. On the core of its formulations is Koishimaru Silk extract.
With manufacturers equivalent to Bioré, Jergens, Curél, Sensai, Molton Brown and Oribe, Kao generates about 1,530 billion yen in annual gross sales and employs about 34,300 individuals worldwide.
