From do-it-yourself skincare to a thriving magnificence neighborhood.
The place It All Started
In 2002, my mum and I moved from Cairns, Australia to London.
Cash was tight. I used to be fifteen and I needed to assist.
Impressed by my childhood in North Queensland – the place the tropics had been my playground – and my grandmother – a medicinal chemist and toxicologist who believed that while you ‘feed’ the pores and skin effectively, it exhibits – I recreated her physique scrub recipe at our kitchen desk.
I stuffed 50 recycled jam jars and took them to Greenwich Market.
That scrub, later named Physique Easy and nonetheless a bestseller in the present day, was the start of Tropic.
Again then there was no marketing strategy.
Simply late nights making merchandise. Early mornings on the market.
And one clear objective: to assist my mum pay the payments.
Rising Past The Market Stall
These first jam jars had been only the start.
At the moment, Tropic is a multi-award-winning skincare model with thousands and thousands of shoppers and over 70,000 five-star evaluations.
We nonetheless freshly make our merchandise within the UK at our Surrey Magnificence Kitchen.
Each formulation combines three issues:
nutrient-rich botanicals, scientific science, and freshly made components.
However crucial a part of Tropic has at all times been folks.
Greater than 20,000 Ambassadors now share Tropic throughout the UK and Channel Islands.
Associates recommending merchandise to associates.
Kitchen desk conversations.
Communities constructed on belief.
It’s not so completely different from these early market stall days.
Enterprise As A Power For Good
From the beginning, I believed enterprise ought to do greater than promote merchandise.
It ought to create alternative.
Help communities.
Depart issues higher than it discovered them.
That’s why our Ambassador mannequin exists. Hundreds of individuals have constructed confidence, revenue, and friendships by sharing Tropic with others.
Past our enterprise mannequin, we’re dedicated to creating a wider affect too.
By way of our partnership with UWS, we’ve funded over 7.5 million college days and opened 5 Tropic-funded faculties in Nepal, Cambodia, and Madagascar.
We’re additionally a CarbonNeutral® firm. We’re decreasing our use of virgin plastic, and we donate 10% of income to charities and good causes worldwide.
These selections information how we develop.
As a result of Tropic’s goal has at all times been larger than skincare.
We’re Simply Getting Began
After I stood at Greenwich Market at fifteen, I couldn’t have imagined the place this journey would lead.
At the moment, Tropic remains to be founder-led.
We nonetheless freshly make 98% of our vary in Britain.
And we nonetheless imagine magnificence ought to really feel good – to your pores and skin and for the world round you.
We’ve received some massive issues coming, and none of them may occur with out the individuals who select to be a part of it.
Thanks for being a part of Tropic.
It really means every part.
With love & gratitude,
Susie
FOUNDER & CEO