THE WHAT? Unilever has introduced that it’s reinventing its product shoots to fulfill the rising demand for content material. Utilizing AI-driven applied sciences to create pixel excellent product twins, the FMCG big will speed up content material creation, scale back complexity and minimize prices.
THE DETAILS Certainly, the price of creating imagery will likely be diminished by 50 p.c, and produced in half the time, Unilever mentioned, due to NVIDIA Omniverse.
Magnificence & Wellbeing was the primary of Unilever’s enterprise teams to pilot the know-how and has now built-in it into its wider content material creation workflow throughout product strains for TRESemmé, Dove, Vaseline and Clear. That is exhibiting as much as 55 p.c financial savings and 65 p.c quicker turnaround on content material, doubling the click-through fee whereas holding consideration 3 times longer.
THE WHY? Esi Eggleston Bracey, Chief Progress and Advertising and marketing Officer at Unilever, explains, “We’ve remodeled what was as soon as a posh, gradual course of right into a advertising system that frees up our groups to concentrate on what they do finest – suppose greater, be artistic, push boundaries and create magic for our manufacturers.
“This isn’t about pushing out extra content material – anybody can try this. It’s about beginning with a deep understanding of individuals’s wants and needs, executing our campaigns with creativity and backed by a high-quality content material creation machine to ship need at scale. Our product twins might be deployed all over the place and anyplace, precisely and persistently so content material is generated quicker and on model. We name it creativity on the velocity of life!”
