In case you subscribe to my weblog posts by e mail then you definitely would possibly discover one thing barely completely different concerning the subsequent one, arriving tomorrow: it’s being despatched by a brand new supplier. There’s completely nothing to fret about as a result of – for you – there isn’t a different change.
Oh, other than – and it is a huge bonus, relying on whether or not you really take pleasure in my posts or not – the truth that you’ll be seeing my emails extra typically and extra constantly any more. As soon as per week, and all the time on a Tuesday.
Clearly in case you can not stand receiving my posts by e mail then this information will devastate you and it’s an absolute necessity that you just discover the unsubscribe button on this put up proper now after which click on on it. For everybody else, this could all come as good and thrilling information. As a result of it’s good and thrilling: we’re returning to an period of standard weblog posts. We’re going again to the times (and the title) of A Mannequin Recommends – unbiased critiques and barely unhinged takes on the world out of your favorite erstwhile model. Finest magnificence buys and guide suggestions and journey stuff and all kinds of helpful bits and items, interspersed with a number of the extra ridiculous life updates and observations that burst forth from my fertile thoughts.
It’ll really feel like 2013, yet again. Besides that it’ll be coming from a barely completely different place.
Earlier than you start to panic concerning the olden days and feeling as if all the things is being uprooted; this web site isn’t going wherever. You’ll nonetheless be capable of drop in for a pootle about within the archives and most of the new issues I publish might be right here, too; however the majority of my writing will now be on Substack.
Why? Properly, now we have to maneuver with the instances, child! There’s a complete put up about this – the primary put up in our new dwelling, really, and it will likely be arriving in your inbox quickly – however in essence, in case you make content material at the moment then you actually need a platform to put up it on. So that individuals see it. Except you’re a devoted magnificence weblog, otherwise you put up recipes, or issues that most people are prone to Google and hunt out, it’s very tough to get new eyes in your content material. I imply, how many individuals will actually be Googling “what does a merman’s penis appear like?” (The speculative reply to that individual query is inside this put up.)
I really feel completely lucky to have such an enormous readership right here, however lots of my writing isn’t the kind of stuff that’s essentially very searchable on-line. It’s there for enjoyment before everything. And it could be pretty if extra individuals may take pleasure in it.
I’ve been trying right into a platform for my writing for some time and have chosen Substack. It simply looks as if a very pretty place to be, the place it’s simple to remark and reply to feedback, simple to reshare different individuals’s work and to construct up nice communities. It’s also possible to depart voicenotes, written notes and video content material on your followers and maintain stay video streams: it’s as if somebody has delved inside my mind and designed the precise platform that I’ve all the time needed to create and use.
And there’s undoubtedly a pull, for me, in that I don’t should construct or keep any of that platform – simply go surfing and spend 100% of my time writing issues, reasonably than spending half of my on-line life updating web site plugins or making an attempt to work out why the hell feedback can solely be WRITTEN IN CAPITAL LETTERS.
You’ll see (otherwise you won’t, I haven’t absolutely labored out the settings but!) that there are numerous methods to make use of Substack. Some individuals cost for his or her content material, some individuals cost for all of it on there, others have their newsletters obtainable utterly freed from cost. My new weekly put up is totally free. In case you are receiving this put up by e mail then you’re routinely subscribed – I’ve merely moved my current subscriber checklist over to the brand new supplier. You don’t must do something in any respect – effectively accomplished, congratulations, be excited for the years forward!
If you don’t want to obtain my future ramblings then please unsubscribe by clicking on the hyperlink on this e mail – it’s proper on the backside. In case you ever change your thoughts, otherwise you hear individuals whispering about that good A Mannequin Recommends on Substack – “it’s like listening to Girl Whistledown!” – then simply search me out and re-subscribe. There will even be an enormous banner on the prime of my web site with a hyperlink to take you to my posts, in case you get actually, actually misplaced.
In case you’re not at the moment subscribed to obtain my posts by e mail (bloody hell, that is getting difficult!) then you may signal as much as the brand new weekly posts right here.
Proper. This isn’t goodbye, it’s an enormous hi there once more. Whats up once more to common posts, to extra writing, to a bit of return to how issues have been earlier than shortform content material took over the web and all of us developed the eye span of a gnat. See you subsequent week. An enormous, real heartfelt thanks to those that have adopted for therefore a few years and have seen me by way of so many various weblog eras and iterations. That is going to be the perfect one but and I couldn’t consider higher individuals to convey alongside for the experience.
You’ll get your first e mail from the brand new dwelling at round 10am BST tomorrow – in case you don’t see it then take a look in your spam filter, and if it is in spam then be sure to mark it as “not”. Till then, my loyal associates!