Based in Paris in 2013, luxurious area of interest perfume home Perfume Du Bois studies a threefold enhance in international gross sales over the previous three years. Within the UK, progress has been notably exceptional, following the model’s resolution to take management of its personal gross sales in March 2024, transitioning from a UK distributor. In line with Perfume Du Bois, this strategic transfer has resulted in a gross sales enhance of over 600% in below a 12 months throughout Harrods, Selfridges, and Harvey Nichols, with additional growth into Fenwick and main impartial retailers.
“Globally, our gross sales are rising quickly – and exponentially in some markets,” mentioned Jonnie Swarbrick, Founder and Artistic Director. “That is implausible for the model, because it permits us to attach with extra folks in particular person and showcase the standard and variety of our fragrances. Right this moment’s shoppers are transferring away from the mainstream and searching for distinctive, signature scents that set them aside – like our first feminine perfume, Sirène, which has turn out to be a No.1 bestseller and an exceptional success in almost each retailer and market. Folks not need to scent like everybody else – they need to specific their individuality and embrace their very own id.“
In 2025, the model has entered new markets together with China and Indonesia, whereas sustaining sturdy momentum throughout Europe, the Center East, the USA, and South America. Enlargement plans embody new openings at Saks and Neiman Marcus within the US, continued progress with Globus in Switzerland, and an enhanced partnership with Breuninger shops in Germany.
To help this fast progress, Perfume Du Bois has invested in its personal logistics and fulfilment centres within the UK, Europe, the UAE, and the US – transferring away from third-party fulfilment suppliers. This strategic shift allows next-day dispatch for purchasers and even same-day dispatch for UK and US prospects from the model’s personal warehouses.
