The corporate introduced it had efficiently raised US$20 million in funding in March final yr, a notable achievement given the tough local weather for founders looking for capital on the time.
“We’re essentially the most international Singaporean skincare model immediately. I’m so proud to say that as a result of again in 2016 folks solely knew Singapore for our airline, our airport, the cocktail, and the on line casino formed like a surfboard. I’m very proud to say that I believe we’re the one Singaporean magnificence model that has raised such a big institutional spherical,” mentioned founder and chief government Nicolas Travis.
Travis advised us that the corporate is now at an important step of its international acceleration.
The model can already be present in 36 nations globally with distinguished retailers resembling Sephora, Mecca, Area NK, Cult Magnificence, and Douglas-owned Area of interest Magnificence.
“We’re at a stage proper now the place we don’t have to go large, we have to go actually, actually deep. We determined we would have liked to select one nation to try this, so we picked the US… If you can also make it as a magnificence model within the US, you can also make it wherever on the planet,” mentioned Travis.
The US market is presently the model’s largest market and the one with essentially the most potential.
In response to Travis, the agency is presently in talks with a number of big-name retailers within the US, together with Nordstrom, Violet Gray, Neiman Marcus, and Bluemercury.
“We’re taking a really intentional method with retailers like these. Actually, we’re going to take our time.”
Rising robust
In 2024, Allies of Pores and skin grew a whopping 76% regardless of solely establishing a devoted group within the US late final yr.
Travis attributed the model’s success within the US to its hero product, Multi Peptides & Development Issue Superior Lifting Serum.
“I believe a magnificence model wants innovation that basically excites you and it is advisable to have hero SKUs. Chanel has No.5, Lancôme has Génifique – that’s what manufacturers are constructed on. We launched our progress issue serum late 2023 and our first batch bought out in two weeks. It went on to promote out 5 occasions and our newest wait listing is 11,000.”
He advised us that the super success of the serum got here as a shock due to its comparatively excessive price ticket (US$188).
Nonetheless, the model’s hero serum completely aligned with the prevailing tendencies of the second, catering to the rising demand for high-performance elements, resembling peptides and epidermal progress components.
“It wasn’t intentional. I simply thought it was one thing I needed to do, and it so occurred that we had been proper on the time. I used to be at all times fascinated by repairing the pores and skin and getting the pores and skin to heal as quick as potential. Allies Of Pores and skin has at all times targeted on pores and skin regeneration due to my experiences,” mentioned Travis.
Since launching Allies Of Pores and skin, Travis has been candid about enduring a horrific accident on the age of 19, which necessitated reconstructive facial surgical procedure. Sadly, the botched procedures left him dealing with necrosis and extreme infections.
This difficult ordeal shifted his focus to prioritising the therapeutic and strengthening of his pores and skin, which was what Allies Of Pores and skin got here to be primarily based on.
The longevity motion
With longevity now rising because the buzzword, the model is well-positioned to capitalise on this development with merchandise like its Superior Lifting Serum.
“I believe you hear the phrase longevity thrown round rather a lot proper now, and it might imply various things for various folks. What we imply by longevity is creating merchandise that can improve the baseline of your pores and skin – like a private coach,” mentioned Travis.
He revealed that the model lately carried out an thrilling scientific trial that confirmed how its Superior Lifting Serum can deal with “Ozempic face”
The time period is used to explain sagging and ageing pores and skin some folks expertise after important weight reduction related to utilizing Ozempic, a prescription drug initially developed to deal with kind 2 diabetes however broadly used for speedy weight reduction.
Along with the Superior Lifting Serum, the model has different merchandise it goals to push out extra, resembling its Copper Tripeptide & Ectoin Superior Restore Serum.
“I began engaged on this formulation 5 years in the past. Once more, this has change into a giant stylish factor as a result of it might assist to thicken perimenopausal, menopausal pores and skin,” mentioned Travis.
This yr, followers of the model can count on it to increase its solar care vary, which launched final yr.
“Count on extra enjoyable, revolutionary formulations. We wish to develop our SPF and this yr we’ve a extremely distinctive SPF I’m so enthusiastic about. We’re additionally going to launch merchandise that can assist pores and skin replicate mild, which is my new obsession,” mentioned Travis.
Shifting ahead, the model will proceed its deal with superior skincare elements, resembling exosomes, Travis advised us.
“We’re working with a pharmaceutical drug firm to develop exosomes. That’s all I can say, however I’m very excited. We count on the primary product from this challenge to launch early 2026.”