Rodrigo Giraldelli, CEO of China Gate
Not so way back, merchandise from China have been thought of by Brazilians to be of poor high quality. “However the Chinese language trade has developed extraordinarily rapidly. We are able to see this in a number of sectors, resembling electronics and, extra just lately, the car trade. The identical progress has taken place within the cosmetics trade,” explains Rodrigo Giraldelli, CEO of China Gate, specialist in commerce relations between Brazil and China.
In line with Giraldelli, the Chinese language home market was instrumental within the rise in high quality of the native provide. “Chinese language customers are extra demanding, which forces producers to continually enhance the standard of their merchandise. This additionally advantages the standard of exports.“
Chinese language cosmetics imports surged by 80% over the previous two years
Chinese language merchandise presently signify 5.8% of whole cosmetics imports in Brazil, which corresponds to a worth of USD 56 million, based on Giraldelli.
“On this class, imports from China elevated by 47% over the past 12 months. If we deal with the interval 2022-2024, they’ve grown by 80%. After we analyze particular beauty classes, the expansion could be much more spectacular,” he provides.
“Within the final two years, imports of lip merchandise have elevated by 614%, compact powders by 114%, eye make-up by 52% and different ready make-up merchandise by 223%.“
In line with Rodrigo Giraldelli, this development wouldn’t have been doable with out the continual enchancment within the high quality of cosmetics produced in China. “Brazilian customers have examined these merchandise, discovered them interesting, and in consequence, market demand has grown. With a mix of fine high quality and inexpensive costs, Chinese language cosmetics are well-positioned to compete with the Brazilian magnificence trade.”
Chinese language e-commerce gamers
Giraldelli additionally highlights one other key issue driving the rise in Chinese language cosmetics imports: the rising recognition of main Chinese language e-commerce platforms in Brazil, resembling AliExpress and Shein. Attributable to their very aggressive costs, the extent of competitors dramatically rose, pressuring native distributors to cut back their margins.
On this topic, Mr. Giraldelli recollects that cosmetics imported into Brazil are usually topic to ANVISA management. “Importers should perform the formalities that make sure that merchandise meet the standard and security standards required to ensure the standard of merchandise bought in Brazil.“
On the other, when cosmetics enter the market illegally, these formalities are bypassed. Consequently, the merchandise bear no verification, doubtlessly posing dangers to shopper well being.
Nonetheless, the commerce specialist expects the consumption of Chinese language cosmetics to proceed to develop within the coming years. “The superb quality-price ratio provided by these merchandise ought to more and more appeal to Brazilian customers,” he concludes.
