Are you able to introduce your self, your function and expertise within the packaging business?
Romana Guennoud – I used to be born and raised in France earlier than shifting to Dubai three years in the past after finishing my engineering diploma in polymers. I began my profession at Huda Magnificence as a Junior Packaging Engineer, and I’m now working as a Packaging Engineer. Over the previous three years, I’ve been concerned in growing each major and secondary packaging for make-up merchandise throughout all classes—coloration, complexion, and skincare.
I’m actually keen about make-up, skincare, and even inside ornament. I like discovering inspiration in artistic and delightful issues, and that’s what retains me motivated in my work!
What impressed you to pursue a profession within the packaging business?
Romana Guennoud – Once I went to engineering faculty to check polymers, I had to decide on between specializing in system improvement or packaging. I went with packaging as a result of it felt like the proper mixture of creativity and the thrill of designing one thing lovely and tangible.
I all the time knew I needed to work in magnificence – ever since I used to be about six years previous, I’ve been obsessive about the make-up world. Rising up, I used to be surrounded by make-up and all issues aesthetic, because of my mother and sisters. I used to sneak into my mother’s assortment and steal her lipsticks!
Huda Magnificence has been a model I’ve admired because the very starting, so being a part of this business appears like a dream come true.
What is likely one of the largest challenges you’ve confronted as a younger chief within the packaging business?
Romana Guennoud – I really feel like folks in packaging don’t all the time perceive why sure issues can’t be finished attributable to technical constraints, limits, or rules. Typically now we have to clarify why a venture isn’t possible and provide alternate options, which could be irritating.
Formulation are normally developed a lot faster, whereas packaging can take months to excellent. After the prototype is accredited and the primary manufacturing items are made, the mildew design course of can take quite a lot of time. Not everybody absolutely understands why packaging improvement takes so long as it does.
For those who may change one factor concerning the packaging business, what would it not be and why?
Romana Guennoud – I actually want we may transfer away from the concept that sustainability means one thing has to look plain or unattractive. It’s completely potential to have luxurious and sustainable merchandise! Whether or not from a model or a shopper’s perspective, there’s typically this perception that sustainable merchandise can’t be lovely—however that’s simply not true. It’s time we shift this mindset.
How do you see the function of future leaders like your self in shaping the path of the business?
Romana Guennoud – We’re undoubtedly extra targeted on sustainable options, whereas additionally pushing for improvements which might be extra customizable, luxurious in look, and simpler to make use of.
What recommendation would you give to younger professionals who’re simply beginning their careers in packaging?
Romana Guennoud – I’d inform them to maintain being artistic and modern, despite the fact that venture timelines can get actually busy. The easiest way to create the merchandise of tomorrow is by holding on to that artistic, no-limits mindset that’s in our packaging engineer DNA. Within the office, it’s simple to get caught up in targets and deadlines, but when we don’t take a step again, we will lose that creativity. It’s necessary to carry on to that spark, despite the fact that it’s not all the time simple.
What does it imply to you to be chosen as a Future Leaders de Paris Packaging Week ?
Romana Guennoud – I’m tremendous proud & excited for this journey. It actually means so much to me as I’m really keen about my job & the packaging inside the magnificence business usually.