Unilever FY2024: Gross sales up 4.2 % and advertising spend ‘highest in a decade’


THE WHAT? Unilever has introduced its outcomes for the complete yr 2024. The UK-based FMCG large reported underlying gross sales progress of 4.2 %, led by 2.9 % quantity progress, pushed by all enterprise teams. Underlying EPS elevated 14.7 %.

THE DETAILS The producer of Dove stated that the separation of its Ice Cream unit was on observe and that its advertising spend had hit its highest degree in additional than a decade, up 120bps to fifteen.5 %.

Energy manufacturers accounted for greater than 75 % of turnover and carried out strongly, with 5.3 % underlying gross sales progress. Magnificence & Wellbeing grew 6.5 %, with quantity progress of 5.1 %.

THE WHY? Hein Schumacher, CEO, feedback, “Right this moment’s outcomes mirror a yr of serious exercise as we centered on reworking Unilever right into a constantly greater performing enterprise.

“Underneath the expansion motion plan, we dedicated to doing fewer issues, higher and with larger influence. We executed the plan at tempo and made progress in 2024…

“The great productiveness programme we introduced in March is being carried out at tempo and we’re forward of plan in serving to to create a leaner and extra accountable organisation. We’re taking decisive actions in Indonesia, the place long-standing challenges required a reset of the enterprise, and China, the place we’re reworking our go-to-market method throughout a market slowdown. We count on to see the advantages of those actions from the second half of 2025.”